Media kit · 2026

IAG Play

Gambling content studio. Lottery games first — plus crash, push-your-luck and roulette — for regulated markets worldwide.

Boilerplate

IAG Play is a gambling content studio developing original lottery, crash, push-your-luck and roulette games for regulated markets worldwide. A United States company with development studios in Florida and Las Vegas, IAG Play builds every character, world and soundtrack in-house, with art direction tailored per market rather than drawn from shared asset libraries. All titles are GLI-19 certified, and certified RTP configurations run from 99.76% down to 50%, selectable per operator and per market. IAG Play also develops PlayPOS, the terminal and cashier platform that runs its content on physical gaming floors.

Short version: IAG Play is a US studio — Florida and Las Vegas — building original casino content for regulated operators worldwide: slots, lottery, crash, instant win, scratch cards and video poker. GLI certification covers the random number generator and the remote gaming server as well as the games.

Catalogue specifications

RTP shown is the 85% base build. RTP is configurable per operator and per market; the certified configuration sheet ships with the integration pack.

Brand assets

Full-resolution logo files, transparent character art and game key art are available on request at iagplay.com/contact/. Please do not recolour, rotate or add effects to the logotype, and keep clear space equal to the height of the mark on all sides.

Facts for press